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Home / Ferment Blog / A Community Perspective: Investing in a Better Food System!

Posted April 8, 2013 by Dan

A Community Perspective: Investing in a Better Food System!

We are honored to feature this guest post from the leadership team of the Pioneer Valley Slow Money chapter.  The burgeoning Slow Money movement is about “investing as if food, farms and fertility mattered.”  We at Real Pickles are excited to be offering a local investment opportunity of this kind as we work to transition our business to a worker-owned co-operative.  And, we are thankful to our local Slow Money chapter for its support!


 

by Paul DiLeo, Joe Grafton, Kyra Kristof, Spirit Joseph, Jeff Rosen, Sam Stegeman, and Tom Willits

 

“As long as money accelerates around the planet, divorced from where we live, our
befuddlement will continue. As long as the way we invest is divorced from how we
live and how we consume, our befuddlement will worsen. As long as the way we invest
uproots companies, putting them in the hands of a broad, shallow pool of absentee
shareholders whose primary goal is the endless growth of their financial capital, our
befuddlement at the depletion of our social and natural capital will only deepen.”
 -Woody Tasch, Inquiries into the Nature of Slow Money

The leadership team of the Pioneer Valley Slow Money Chapter has been working diligently to support Real Pickles in its efforts to raise capital through its community investment campaign.  When Dan and Addie asked us to share our reasoning behind these efforts, we responded with equal zeal.  So, here goes:

Photo credit: Paul Wagtouicz

 

Living where we do, in the Pioneer Valley of Western Massachusetts, nestled within the regional community of New England, we are participants in an exciting movement.  Over the past several decades, we have seen an increase in the number of farms and farmers in the region, reversing decades of decline.  Many of us have ample opportunity to join a local CSA and to shop at one of the many new farmer’s markets that are now part of our daily economic life.  Both producers and consumers are driving positive changes in the food system, as more producers build businesses with a deep commitment to their local food system and more consumers shift their buying patterns in support of local food.

And, while we are all pleased with the positive trends, few, if any of us, feel satisfied with that pace, or the current scale of the local food economy in our region.  So, what’s slowing us down?

As Woody Tasch suggests above, there is a missing piece to this economic equation.  We are missing the investors in our local food system.  Slow Money, as a movement, is growing alongside of the local food movement, designed to help that movement obtain the type of investment capital it needs.  Many of us have been engaged in heated conversations, where we decry our inability to move a portion of IRAs or other investments out of the traditional investment world and into our local economy.  There is a lag, a logjam of intent, when it comes to finding a way to match our consumer commitment to local food with an equally straightforward investor commitment.

But, as people who have been engaged in this space have learned, it’s not easy to match our mission zeal up to investment opportunities.  For one thing, there are not many opportunities.  For another, as movement leaders, we are asking for our businesses to be mission-focused in a way that supports a local (food) economy.  We want them to treat their suppliers and employees well, use best ecological practices, and maintain a long-term commitment to local ownership and place.  Yet, such mission requirements do not typically provide investors with the kinds of returns they seek, or a quick way to get their money back.

Slow Money seeks to provide patient investment dollars that can finance businesses.  These dollars would not pressure them to sell out on their mission commitment.  The Slow Money movement rests on a thesis that there are good, viable businesses that can scale up to the size of the local economy which houses them.  The movement seeks businesses who can demonstrate the principles we all seek, who really need this new kind of patient, or “nurture” capital.

The Pioneer Valley Slow Money Chapter – operating as a working group within the PVGrows network – is pleased to be working with Real Pickles to assist them in meeting their finance challenge.  Real Pickles has demonstrated commitment and business competence in light of the mission elements we all seek.  They buy from local/regional family farmers, paying them fair prices.  Their transition to a worker co-operative continues a tradition of fair and equitable treatment for its employees.  Real Pickles is committed to organic agriculture in the field, and energy efficiency and solar power at its facility.  And long-term commitment to local ownership and place is what their co-op transition deal is all about.

The team at Slow Money is excited to support Real Pickles because they are the real deal.  Their commitment to principled business makes it hard for them to offer investors the kind of return they are accustomed to seeing in the world of Fast Money.  But, they embody the change we seek, and offer supporters of local food an opportunity to invest in a way that is consistent with their consumer commitment.  Real Pickles has worked hard to make this offer viable and available.  We are proud to help them get the word out.

For more information about Real Pickles’ co-op investment campaign, visit www.realpickles.com/invest. 
 

Tagged: CO-OPERATIVES, EQUITABLE, investing, LOCAL, Real Pickles, SLOW MONEY, SOCIAL MISSION, SOCIAL RESPONSIBILITY, WORKER CO-OPERATIVES

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Join our team! Real Pickles is seeking a highly qu Join our team! Real Pickles is seeking a highly qualified individual who is inspired by our mission and interested in exploring worker-ownership in our co-op to fill the role of Sales Representative & Marketing Assistant.
The Sales Representative & Marketing Assistant supports Real Pickles sales and marketing efforts by maintaining strong customer relationships, promoting brand awareness, and ensuring excellent customer service.
This role involves a balance of inside and outside sales, customer support, marketing content development, and occasional participation in public events and product demonstrations.
We’re looking for a proactive, detail-oriented individual with strong communication skills and a passion for organic and local food.
See full job description and how to apply at realpickles.com/jobs — link in bio!

#RealPickles #coopjobs #westernmassjobs #joinourteam #workerowned
We’re honored to receive this year’s local bus We’re honored to receive this year’s local business Austin Miller Co-op Hero Award! 
Thank you to @rivervalleycoop for the generous recognition and for hosting such a heartwarming event last week. We’re proud to be part of a vibrant community of co-ops, farmers, and change makers working toward a just, sustainable, and resilient local food system.

Repost from @rivervalleycoop
•
Thank you to all who attended and worked at our 2025 Strawberry Ice Cream Social Fundraiser. It was a wonderful evening on June 12th at our Easthampton store, celebrating the start of the local summer harvest season and supporting the Center for New Americans. Nearly 800 people attended this patio party throughout the evening, purchasing burgers, grilled corn on the cob, salads, and Strawberry Ice Cream Sundaes. This resulted in raising a total of $10,953 for the Center for New Americans. This is a record high for this fundraising patio party! 

🍓 Read more of RVC’s 𝗦𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆 𝗜𝗰𝗲 𝗖𝗿𝗲𝗮𝗺 𝗦𝗼𝗰𝗶𝗮𝗹 + 𝗔𝘂𝘀𝘁𝗶𝗻 𝗠𝗶𝗹𝗹𝗲𝗿 𝗔𝘄𝗮𝗿𝗱𝘀 recap by visiting the link in their bio 🍓

@cnaforimmigrants 
#foodcoops #communitylove #supportforimmigrants #strongertogether
🌈🥒 Rain or shine, Real Pickles shows up with 🌈🥒 Rain or shine, Real Pickles shows up with PRIDE! We had an amazing time marching in the Franklin County Pride parade this weekend — umbrellas, ponchos, and all. Thanks to everyone who came out to celebrate love, community, and inclusion with us! And thank you to the amazing team at @franklincountypride for working so hard and making this event happen! 
🤍🩷🩵🤎🖤❤️🧡💛💚💙💜
#RealPickles #pride
✨We’re a finalist!✨ Real Pickles Organic Sau ✨We’re a finalist!✨
Real Pickles Organic Sauerkraut just earned a spot as a finalist in the Pickle Category of @goodfoodfdn’s 15 Years of Good Food Awards.
This special Community Choice edition of the Good Food Awards honors past winners that continue to set the standard for taste, craftsmanship and responsible production. For the first time ever, the good food loving public had a say, submitting over 8,000 ballots to support their favorite producers.
We’re honored to be recognized alongside so many exceptional crafters—and we couldn’t have done it without you!
Winners will be announced, June 28 at Good Food Mercantile NYC.
#goodfoodfdn #goodfoodawards #15yearsofgoodfood #realpickles #packedwithamission #organic #sauerkraut
We are looking forward to celebrating a “Taste o We are looking forward to celebrating a “Taste of River Valley” tomorrow, Friday May 16th, at River Valley Co-op in Easthampton, Ma. 
Derek will be teaming up with our friends from Mi Tierra and Kitchen Garden Farm for a tasty collaboration! If you’re in the area don’t miss it! 

@rivervalleycoop #localfood #coop
Organic Red Napa Cabbage is back! This seasonal sm Organic Red Napa Cabbage is back! This seasonal small-batch ferment brings a vibrant pop of ruby color and bold, savory crunch. Crafted with red Napa cabbage, purple daikon, fresh ginger and Atlantic sea vegetables - it’s a tangy, nutrient-packed flavor that elevates any plate. Get it before it’s gone! 🌊🥬💜
#organic #realpickles #northeastgrown #fermented #packedwithamission

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