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Northeast Grown, 100% organic, fermented & raw pickles, sauerkraut, kimchi, kvass, and hot sauce

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Home / Ferment Blog / Calculating Food Miles at Real Pickles

Posted September 24, 2015 by Dan

Calculating Food Miles at Real Pickles

In the course of preparing our latest annual report, we learned some interesting things about how far Real Pickles products travel from farm to fermentation to fork!

Annual Report – Fiscal Year 2015

Since Real Pickles’ beginnings in 2001, one of our key social commitments has been to source our vegetables only from Northeast farms and to sell our products only within the Northeast.  We do this because we want to promote the development of strong local and regional food systems.  There are so many good reasons to be getting our food from closer to home – freshness and nutritional value, food security, strong agricultural economies, climate change, and more.  And, as I’ve written about here, it’s not just local that’s important but regional, too.

We’ve always had some sense about how far Real Pickles products travel from farm to fermentation to fork, but we’d never before really tried to figure it out.  For our most recent annual report, we decided to go for it.  We posed the question, “What can a business do to build a strong local & regional food system?”  We offered up our answer: “source locally & regionally…sell locally & regionally!”.  And, then we got to work with the calculator and spreadsheets to ascertain just how far – on average – our vegetables traveled from farm to fermentation last year, and how far our products then traveled from fermentation to fork.

Upon delving into the project, it quickly became apparent that we weren’t going to come up with precise numbers.  The reality of food transport involves all kinds of complexities that we could never fully sort through.  But, we could arrive at some useful estimates that would illustrate the difference it makes when a business commits to sourcing and selling within a region.

Farm to Fermentation

Determining the average distance that our vegetables traveled last year from farm to Real Pickles was the more straightforward of the two calculations.  We received a total of 128 vegetable deliveries from ten farms – beginning with the first load of cucumbers from Atlas Farm in late June, ending with our last drop-off of storage beets from Red Fire Farm in February.  For the purposes of the calculation, we assumed that all vegetables traveled straight from the farm to Real Pickles, with no other deliveries along the way.

Organic. Local. Cabbage. Ready to ferment!

The result?  The 285,000 pounds of vegetables used to make Real Pickles products from the 2014 harvest traveled an average of 17 miles from farm to fermentation!!  We’re very excited by this number.  Of course, it’s also what we’d expect given our commitment to working with suppliers like Riverland Farm (13 miles away), Atlas Farm (7 miles away), and Old Friends Farm (22 miles away).

What if we made no commitment to sourcing from Northeast farms?  Real Pickles would likely be buying vegetables from much farther away.  Most of our cabbage, for example, would be coming from major cabbage-producing areas like California, Texas, and Mexico.  In that case, our cabbage would be traveling thousands of miles from farm to fermentation.

Fermentation to Fork

CJ loads the Real Pickles van for local deliveries!

Figuring out the average distance from fermentation to fork was a more challenging task.  Nearly 20,000 cases of Real Pickles products traveled to over 400 stores last year.  Retailers here in the Pioneer Valley – like River Valley Co-op and Foster’s Supermarket – receive their pickle orders via the Real Pickles delivery van.  While those further afield – such as the Park Slope Food Coop and Martindale’s Natural Market – get their Real Pickles products through our distributors or via UPS.  We couldn’t possibly know exactly what route each jar of kimchi or sauerkraut took to get to each store last year, nor can we know the route each jar traveled to get to our customers’ plates!

We do, however, have good data on how many cases of Real Pickles product were sold to each store last year.  So, we mapped the driving mileage from Real Pickles direct to each of our top 50 retailers – which together sold about half of our product last year.  (We made the assumption that doing the calculation based on this group of stores would yield a reasonably accurate result, while saving quite a bit of time.)  Then, we used our sales data to calculate an overall weighted average for distance traveled.  Based on this approach, the final result was pushed higher by fast-selling stores in places like New York City (~175 miles away), while kept lower by nearby stores selling lots of our pickles in such towns as Northampton, MA, and Brattleboro, VT (~20 miles away).

When all the math was done, we learned that Real Pickles products traveled an average of 131 miles last year from fermentation to fork!

We’re pretty excited by this number, too.  As a growing business producing an ever more popular food (fermented vegetables), we know we could easily be shipping our Real Pickles products thousands of miles all around the country.  But, we also know there are so many important reasons to be sourcing and selling regionally.  When we consider that our 20,000 cases last year traveled an average of 131 miles – rather than 1,000 or 2,000 miles – we know we’re making a difference.

Tagged: CLIMATE CHANGE, farmers, fermentation, LOCAL, pickles, Real Pickles, REGIONAL, RESILIENCY, SOCIAL CHANGE, SOCIAL MISSION, sustainable

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Fermented foods make delicious, nutrient-rich snac Fermented foods make delicious, nutrient-rich snacks and bring a little vibrant color to these cold January days! Make a quick and easy treat by adding a healthy serving of your favorite Real Pickles ferment to avocado and your favorite toasted bread.
Garnish with sprouts, radish and sesame seeds like these beauties, or finish as you wish! #realpickles #packedwithamission #lactofermentation #avocadotoast #superbowlsnacks #organic #raw #pickles #kraut #recipeideas 

Photo by @clarebarboza
Bread by @riseabove_413
On the shortest and darkest day of the year, may y On the shortest and darkest day of the year, may you be cozy and warm with ferments aplenty, and may the light of the Winter Solstice shine on you! 

#wintersolstice #RealPickles #ferments #organic #kraut #sauerkraut #northeastgrown #fermentedandraw
Still looking for that perfect gift? How about som Still looking for that perfect gift?
How about something that supports regional organic farms, creates meaningful jobs in our community, and is super delicious?! Consider a few jars of Real Pickles ferments or a super cozy organic cotton tee! Check out the store locator on our website to find the Northeast store closest to you, or order a 4 jar sampler, some colorful merch, or a Real Pickles gift certificate on our webstore!
Link in profile. 

#RealPickles #PackedWithAMission
#FermentedAndRaw #organic #giftgiving #shoplocal #supportregionalfarms
It’s carrot day at Real Pickles and we’re havi It’s carrot day at Real Pickles and we’re having lots of fun processing these gorgeous, vibrant carrots from Brookford Farm! Such beauties! 
#organic #northeastgrown #carrots #ferments  @brookfordfarm
Looking for a new way to enjoy your favorite Real Looking for a new way to enjoy your favorite Real Pickles ferments? Check out this colorful, mouth watering post by @hawthorncleansebuds - 
and tag us with your recipe ideas! 

Posted @withrepost • 
Let the RAINBOW ROLLING begin 🌈🌈🌈🌈🌈💫😋👏

Check the goodness at last nights RR station: 

arugula, baked tofu, rice noodles with lemon and hemp seeds, sautéed lions mane/ cremini and caramelized onions, turmeric japanese sweet potatoes, cilantro, sesame seeds, avos, calendula flowers, lemon and chocolate mint. 

Fermented loves ginger carrots, red kraut and kimchi @realpickles 

Tahini lemon maple dressing 
Peanut soy honey allium dipping

#RealPickles #organic #fermentedandraw
Real Pickles is seeking a well-qualified individua Real Pickles is seeking a well-qualified individual to join our team as a Sales Representative. We are looking for someone with a strong interest in organic food, Real Pickles’ mission and a desire to explore worker-ownership in our co-op. See details on how to apply and full job description at realpickles.com/jobs - link in bio! 

#RealPickles #coopjobs #organic #sales #werehiring

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